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id naes = ^{
self.uid = [[NSProcessInfo processInfo] globallyUniqueString];

// yes, i know it's odd with 2 L's but it's not a defect i swear
self.name = [[NURealName alloc] initWithFirst:@"Sean" last:@"Willson"];

// i live in the suburbs of chicago with my wife and kids
self.location = [[NUForwardGeocoder alloc] initWithLocation:@"Downers Grove, IL"];

// if you're looking for my employment history
self.resume = [NSURL URLWithString:@"http://seanwillson.com/resume"];

// a few of my applications in the iOS AppStore
self.apps = [NSArray arrayWithObjects: @"Fairway", @"FanGuide"];

// some project types i enjoy working on
[self addProjectTypesWithName:@"iOS"];
[self addProjectTypesWithName:@"Cocoa"];
[self addProjectTypesWithName:@"Web"];

// a few places to find me online
self.social = [[[NUSocial alloc] init] autorelease];
[self.social addIdentifier:@"epicycle" forType:kNUSocialTwitter];
[self.social addIdentifier:@"sean.willson" forType:kNUSocialFacebook];
[self.social addIdentifier:@"seanwillson" forType:kNUSocialFlickr];

// the blog(s) that i frequent
[self.social addIdentifier:@"http://learnfitness.com" forType:kNUSocialBlog];
[self.social addIdentifier:@"http://seanwillson.com/blog" forType:kNUSocialBlog];

// kicking it old school
[self.social addIdentifier:@"me" withDomain:@"seanwillson.com" forType:kNUSocialEmail];
};